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Kroger鈥檚 sheds, which may take up to five years to complete, already give a sense of the emerging grocery battle lines. They will be big, up to about 33,000 square metres (350,000 square feet), though they can be flexed up and down. They will sit on the edge of cities. Ocado aims to make up for the long drives to deliver groceries by speeding up its robots, packing crates of 50 items in six to seven minutes. There will be no time-pressed 鈥減ickers鈥 elbowing shoppers aside to fill an online order, as in other supermarkets.

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But the Ocado model, which works well in urban Britain, is as yet untested in more sparsely populated places. In America and China others are moving in a different direction鈥攁nd in a hurry.
鑰孫cado妯″紡铏界劧鍦ㄨ嫳鍥界殑鍩庡競閲岃繍琛岃壇濂斤紝浣嗗湪浜哄彛鏇寸█灏戠殑鍦版柟杩樻病鏈夌粡杩囨祴璇曘傚湪缇庡浗鍜屼腑鍥斤紝鍏朵粬鍏徃姝f湞鐫涓嶅悓鐨勬柟鍚戝揩閫熷墠杩涖
In 2017 Amazon sent shivers down American grocers鈥 spines by buying Whole Foods. On November 11th it confirmed that it was opening its first grocery store in California that is not part of that upscale chain. Last month it launched free delivery of Amazon Fresh, a grocery service, to its Prime members. So far its bark has been worse than its bite. By one estimate only 6% of its sales are perishables, compared with 65% at a traditional grocer.
1分快三免费计划—官方网址22270.COM2017骞达紝浜氶┈閫婃敹璐簡Whole Foods瓒呭競锛屼护缇庡浗鏉傝揣鍟嗚儐鎴樺績鎯娿11鏈11鏃ワ紝娌冨皵鐜涜瘉瀹炲皢鍦ㄥ姞宸炲紑璁剧涓瀹朵笉灞炰簬楂樻。杩為攣瓒呭競绯诲垪鐨勬潅璐у簵銆備笂涓湀锛屼簹椹婃帹鍑轰簡涓椤归拡瀵筆rime浼氬憳鐨勫厤璐归佽揣鏈嶅姟鈥斺斾簹椹婄敓椴溿傚埌鐩墠涓烘锛岃鐨勬瘮鍞辩殑濂藉惉銆傛嵁浼拌锛屾槗鑵愰鍝佷粎鍗犲叾閿鍞鐨6%锛岃屼紶缁熸潅璐у晢鐨勮繖涓姣斾緥涓65%銆
Amazon鈥檚 domestic rivals are making existing supermarkets the kernel of their online operations, either for picking up orders or delivering them. Close by will be micro-fulfilment centres, which will seek to emulate Ocado鈥檚 efficiency, but cut down on travel times. The model is Walmart, which cited sharp growth in online grocery from its supercentres in America as a reason for higher sales this summer. Last month it launched a service in which employees in three American cities can deliver groceries directly to customers鈥 fridges when no one is home, using smart-entry technology and wearable cameras. It also promises same-day delivery under a membership programme like Amazon Prime.
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Open sesames
寮鏀剧殑閫氳璇
Alibaba鈥檚 high-tech Hema supermarkets in China are more cutting- edge still. They use QR codes on fish to validate freshness, enable app-based shopping, have robots aplenty (naturally) and offer 30-minute delivery within a small radius. Yet it is unclear if Hema鈥檚 technology will succeed where armies of cheap labour, ready to sort, pick and deliver groceries, have mostly failed.
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Hema supermarket.jpg

No one has as yet quite cracked the problem. More wizardry, perhaps virtual-reality headsets, may be required to make internet grocery shopping as intuitive for people as it is offline. But the incentives for grocers to press ahead are huge. No relationship in retail is as intense as that of shoppers with their supermarket. Few firms have as many eggs in the online-shopping basket as Ocado. If things do not work out, at least the Kroger deal has made Mr Steiner a rich man. If they do, he may be a rare example of a British entrepreneur with global ambitions who is not off his trolley.

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璇戞枃鐢辩绉掑揩涓 鈥旈椤-绉掔蹇笁 鈥旈椤-鍘熷垱锛屼粎渚涘涔犱氦娴佷娇鐢紝鏈粡璁哥绉掑揩涓 鈥旈椤-璇峰嬁杞浇銆

閲嶇偣鍗曡瘝   鏌ョ湅鍏ㄩ儴瑙i噴    
entrepreneur [.ɔntrəprə'nə:]

鎯充竴鎯冲啀鐪

n. 浼佷笟瀹讹紝涓诲姙鑰咃紝鎵垮寘鍟

鑱旀兂璁板繂
intense [in'tens]

鎯充竴鎯冲啀鐪

adj. 寮虹儓鐨勶紝鍓х儓鐨勶紝鐑儓鐨

鑱旀兂璁板繂
domestic [də'mestik]

鎯充竴鎯冲啀鐪

adj. 鍥藉唴鐨勶紝瀹跺涵鐨勶紝椹吇鐨
n. 瀹朵粏锛

 
emulate ['emjuleit]

鎯充竴鎯冲啀鐪

vt. 鏁堟硶锛屽敖鍔涜刀涓婏紝浠跨湡 [璁$畻鏈篯 浠跨湡

鑱旀兂璁板繂
unclear

鎯充竴鎯冲啀鐪

adj. 涓嶆竻妤氱殑锛涗笉鏄撲簡瑙g殑

 
sparsely ['spɑ:sli]

鎯充竴鎯冲啀鐪

adv. 绋灏戝湴锛岃传涔忓湴

 
populated

鎯充竴鎯冲啀鐪

adj. 绮掑瓙鏁板鍔犵殑 v. 灞呬綇浜庘︿腑锛涙瀯鎴愨︾殑浜哄彛锛

 
validate ['vælideit]

鎯充竴鎯冲啀鐪

vt. 璇佸疄锛岀‘璁わ紝楠岃瘉锛屼娇鐢熸晥

 
prime [praim]

鎯充竴鎯冲啀鐪

adj. 鏈鍒濈殑锛岄瑕佺殑锛屾渶濂界殑锛屽吀鍨嬬殑
n.

鑱旀兂璁板繂
bark [bɑ:k]

鎯充竴鎯冲啀鐪

v. (鐙)鍚狅紝鍜嗗摦
n. 鐙楀悹锛屽拞鍝

 
鍙戝竷璇勮鎴戞潵璇2鍙

    鑻辫瀛︿範涓撻

    绉掔蹇笁 鈥旈椤-绉掔蹇笁 鈥旈椤-鑻辫瀹樻柟寰俊(寰俊鍙:ikekenet)

    姣忓ぉ鍚戝ぇ瀹舵帹閫佺煭灏忕簿鎮嶇殑鑻辫瀛︿範璧勬枡.

    娣诲姞鏂瑰紡1.鎵弿涓婃柟绉掔蹇笁 鈥旈椤-绉掔蹇笁 鈥旈椤-瀹樻柟寰俊浜岀淮鐮併
    娣诲姞鏂瑰紡2.鎼滅储寰俊鍙ikekenet娣诲姞鍗崇绉掑揩涓 鈥旈椤-銆