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浙江快三开奖查询—官方网址22270.COM鈥旂粡娴庡浜:MBA鐨勬湭鏉--涓灏佺粰鍟嗗闄㈤櫌闀跨殑淇(1)

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Leaders

鏉ユ簮浜庛婄ぞ璁恒嬬増鍧
The future of management education
绠$悊鏁欒偛鐨勬湭鏉
The MBA, disrupted
MBA锛屼腑鏂簡
We have obtained a copy of a recent letter to a business dean
鎴戜滑鑾峰緱浜嗕竴灏佹渶杩戝啓缁欎竴浣嶅晢瀛﹂櫌闄㈤暱淇$殑鍓湰
On behalf of the trustees of the Gordon Gekko Business School, I write with a helicopter view on our beloved institution. There is good news and bad. First, congratulations are in order. Under your leadership, GorGeBS has again been named by The Economist as one of the world鈥檚 top 100 business schools.
鎴戜唬琛ㄦ垐鐧•鐩栨煰鍟嗗闄㈢殑鐞嗕簨锛屼互涓绉嶅畯瑙傝瑙掓潵璇磋鎴戜滑閽熺埍鐨勫晢瀛﹂櫌銆浙江快三开奖查询—官方网址22270.COM鏈夊ソ娑堟伅涔熸湁鍧忔秷鎭傞鍏堬紝褰撶劧瑕佺璐烘偍銆傚湪鎮ㄧ殑棰嗗涓嬶紝鎴堢櫥•鐩栨煰鍟嗗闄㈠啀娆¤銆婄粡娴庡浜恒嬭瘎涓哄叏鐞冪櫨寮哄晢瀛﹂櫌涔嬩竴銆
The bad news is that our best-of-breed status is in jeopardy because the very business model of our school faces tectonic challenges. Demand is plunging. Our MBA applications are down by a quarter. Across America, applications to business schools have fallen for five years in a row. Even at Harvard, they are down this year by about 6%.
浙江快三开奖查询—官方网址22270.COM鍧忔秷鎭槸锛岀敱浜庢垜浠鏍$殑鍟嗕笟妯″紡闈复缁撴瀯鎬ф寫鎴橈紝鎴戜滑鐨勪紭绛夋暀鑲插湴浣嶅矊宀岀绉掑揩涓 鈥旈椤-鍗便傞渶姹傛ュ墽鍑忓皯銆傛垜浠殑MBA鐢宠涓嬮檷浜嗗洓鍒嗕箣涓銆傚湪缇庡浗锛岀敵璇峰晢瀛﹂櫌鐨勪汉鏁板凡缁忚繛缁簲骞翠笅闄嶃傚嵆浣垮湪鍝堜經锛屼粖骞翠篃涓嬮檷浜6%銆
One reason is a drop in international applicants, many of whom are put off by America鈥檚 anti-immigration policies. But before you rush to blame all those law graduates staffing up government departments, the bigger factor is that we are charging too much. Our MBA costs nearly twice as much as it did a decade ago, but nobody believes we are delivering twice as much value.
鍘熷洜涔嬩竴鏄浗闄呯敵璇疯呯殑鍑忓皯锛岃澶氫汉鍥介檯鐢宠鑰呰缇庡浗鐨勫弽绉绘皯鏀跨瓥鎷掍箣闂ㄥ銆備絾鍦ㄤ綘鎬ヤ簬鎸囪矗鎵鏈夐偅浜涗负鏀垮簻閮ㄩ棬閰嶅浜烘墜鐨勬硶瀛︽瘯涓氱敓涔嬪墠锛屾洿閲嶈鐨勫洜绱犳槸鎴戜滑鏀惰垂杩囬珮銆傛垜浠殑MBA璇剧▼鐨勬垚鏈嚑涔庢槸10骞村墠鐨2鍊嶏紝浣嗘病浜虹浉淇℃垜浠彁渚涚殑浠峰兼槸10骞村墠鐨2鍊嶃

MBA.jpg

We are also failing to grapple with technological disruption. The time I spent getting my MBA on our leafy campus by the fountainhead of the River Rand constituted two of the best years of my life. Even so, I am beginning to think that your dogged defence of a bricks-and-mortar strategy is wrong-headed. Online business education can deliver world-class thought leadership, too.

鎴戜滑涔熸湭鑳藉簲瀵规妧鏈瑕嗐傛垜鍦ㄥ叞寰锋渤鐣旂豢鏍戞垚鑽殑鏍″洯閲屾敾璇籑BA鐨勬椂鍏夛紝鏄垜涓鐢熶腑鏈缇庡ソ鐨勪袱骞淬傚嵆渚垮姝わ紝鎴戝紑濮嬭涓猴紝鎮ㄥ瀹炰綋鎴樼暐鐨勯〗鍥鸿京鎶ゆ槸閿欒鐨勩浙江快三开奖查询—官方网址22270.COM鍦ㄧ嚎鍟嗕笟鏁欒偛涔熺绉掑揩涓 鈥旈椤-浠ユ彁渚涗笘鐣屼竴娴佺殑鎬濇兂棰嗗鍔涖
Worse, the relevance of our curriculum is being challenged. The students roaming our hallowed halls today are not the red-blooded, Darwinian capitalists who used to strive for business degrees. They are in a very different mind space, demanding that we go beyond our traditional teachings on the primacy of shareholder value to embrace stakeholder value.
鏇寸碂鐨勬槸锛屾垜浠绋嬬殑鐩稿叧鎬ф鍙楀埌鎸戞垬銆傚浠婏紝鍦ㄦ垜浠鍦g殑娈垮爞閲屽緶寰夌殑瀛︾敓锛屼笉鍐嶆槸閭d簺鏇剧粡涓哄晢瀛﹀浣嶈屽鏂楃殑鐑鐨勩佽揪灏旀枃涓讳箟鐨勮祫鏈銆傚浠婏紝鍦ㄦ垜浠鍦g殑娈垮爞閲屽緶寰夌殑瀛︾敓锛屼笉鍐嶆槸閭d簺鏇剧粡涓哄晢瀛﹀浣嶈屽鏂楃殑鐑鐨勩佽揪灏旀枃涓讳箟鐨勮祫鏈銆備粬浠鍦ㄤ竴涓潪甯镐笉鍚岀殑鎬濈淮绌洪棿锛岃姹傛垜浠秴瓒婁紶缁熺殑鍏充簬鑲′笢浠峰艰嚦涓婄殑鏁欏锛屽泭鎷埄鐩婄浉鍏宠呬环鍊笺

璇戞枃鐢辩绉掑揩涓 鈥旈椤-绉掔蹇笁 鈥旈椤-鍘熷垱锛屼粎渚涘涔犱氦娴佷娇鐢紝鏈粡璁哥绉掑揩涓 鈥旈椤-璇峰嬁杞浇銆

閲嶇偣鍗曡瘝   鏌ョ湅鍏ㄩ儴瑙i噴    
decade ['dekeid]

鎯充竴鎯冲啀鐪

n. 鍗佸勾

鑱旀兂璁板繂
factor ['fæktə]

鎯充竴鎯冲啀鐪

n. 鍥犵礌锛屽洜瀛
vt. 鎶 ... 鍥犵礌鍖呮嫭

鑱旀兂璁板繂
relevance ['relivəns]

鎯充竴鎯冲啀鐪

n. 涓偗锛岄傚綋锛屽叧鑱旓紝鐩稿叧鎬

 
status ['steitəs]

鎯充竴鎯冲啀鐪

n. 鍦颁綅锛岃韩浠斤紝鎯呭舰锛岀姸鍐

鑱旀兂璁板繂
blame [bleim]

鎯充竴鎯冲啀鐪

n. 杩囧け锛岃矗澶
vt. 鎶 ... 褰掑拵浜庯紝

鑱旀兂璁板繂
institution [.insti'tju:ʃən]

鎯充竴鎯冲啀鐪

n. 鏈烘瀯锛屽埗搴︼紝鍒涚珛

鑱旀兂璁板繂
strive [straiv]

鎯充竴鎯冲啀鐪

vi. 濂嬫枟锛屽姫鍔涳紝鍔涙眰

 
strategy ['strætidʒi]

鎯充竴鎯冲啀鐪

n. 鎴樼暐锛岀瓥鐣

 
embrace [im'breis]

鎯充竴鎯冲啀鐪

v. 鎷ユ姳锛屽寘鍚紝鍖呭洿锛屾帴鍙楋紝淇″
n. 鎷ユ姳

鑱旀兂璁板繂
traditional [trə'diʃənəl]

鎯充竴鎯冲啀鐪

adj. 浼犵粺鐨

 

鍏抽敭瀛楋細 缁忔祹瀛︿汉 鍟嗗闄 MBA

鍙戝竷璇勮鎴戞潵璇2鍙

    鑻辫瀛︿範涓撻

    绉掔蹇笁 鈥旈椤-绉掔蹇笁 鈥旈椤-鑻辫瀹樻柟寰俊(寰俊鍙:ikekenet)

    姣忓ぉ鍚戝ぇ瀹舵帹閫佺煭灏忕簿鎮嶇殑鑻辫瀛︿範璧勬枡.

    娣诲姞鏂瑰紡1.鎵弿涓婃柟绉掔蹇笁 鈥旈椤-绉掔蹇笁 鈥旈椤-瀹樻柟寰俊浜岀淮鐮併
    娣诲姞鏂瑰紡2.鎼滅储寰俊鍙ikekenet娣诲姞鍗崇绉掑揩涓 鈥旈椤-銆